The real estate and tourism sectors in Ubon Ratchathani are poised for an exciting transformation as B2 Hotel Group continues to expand its franchise operations in the lower Northeast region. Niran Chawla, Ph.D., CEO of B2 Hotel Co., Ltd., has signed a franchise agreement with Mr. Somboon Supanimitkulkit, UPK Go Progress Co., Ltd., to launch the second B2 Hotel branch in Ubon Ratchathani, named “B2 Ubon Airport Premier”.
The opening of this new hotel branch reflects the ongoing growth of B2 Hotel Group in the budget hotel market and confirms its commitment to delivering premium accommodation at a value-for-money price. Located strategically on Luang Road, just 5 minutes from Ubon Ratchathani International Airport and 10 minutes from Ubon Ratchathani Bus Terminal, the hotel offers a clear advantage in attracting customers and ensuring convenient travel.
B2 Ubon Airport Premier features a diverse range of 79 meticulously designed and decorated rooms, equipped with essential amenities including a safety deposit box, a well-sized refrigerator, and high-quality bathroom fixtures for maximum guest comfort. The hotel also provides a Co-Working Space tailored for business travelers, students, and freelancers to work and brainstorm without limits. Guests can enjoy a relaxed atmosphere at the lobby bar, which combines a modern lobby with the 24-hour Wake Up Coffee shop, offering high-quality coffee and delicious snacks around the clock.
The location of B2 Ubon Airport Premier is a key factor in enhancing the hotel’s growth potential in the Northeast region. With easy access to public transportation services, especially Ubon Ratchathani International Airport just 5 minutes away and Ubon Ratchathani Bus Terminal only 10 minutes away, the hotel is well-positioned to serve both business and leisure travelers. Additionally, its proximity to the Ban Doo Market and Municipal Fresh Market 5, known for local Isaan cuisine, seasonal dishes, and cultural experiences, makes it an attractive choice for tourists seeking local experiences. For those interested in shopping, the hotel is also close to Central Ubon Ratchathani, the province’s leading shopping center.
Dr. Niran Chawla, CEO of B2 Hotel Co., Ltd., stated, “Ubon Ratchathani holds immense potential and is a key driver of economic growth in the region, from industrial activities and cross-border trade to advanced medical services. The launch of B2 Ubon Airport Premier Hotel underscores our vision to meet the needs of business travelers, tourists, and local business visitors comprehensively.
B2 has been recognized as a leader in the budget hotel sector, but our vision extends beyond that. We aim to elevate service standards to deliver luxury within everyone’s reach. B2 Ubon Airport Premier is a perfect example of our commitment to providing the highest quality experience by combining comfort, luxury, prime location, and modern management systems. I am confident that this hotel will not only enhance the value of the B2 brand but also become a symbol of service excellence, meeting the needs of both Thai and international guests. We will continue to innovate and ensure that every stay at B2 Ubon Airport Premier is a truly memorable and exceptional experience.”
The expansion of B2 Hotels in Ubon Ratchathani is a clear demonstration of our commitment to sustainable growth and signals to the budget hotel market in Thailand that B2 is poised to become a leading brand nationally and regionally in ASEAN in the near future.